The evolution of the American consumer has become apparent in the emergence of diverse markets in recent years. In response to this cultural shift, MZI Global Marketing has developed a trademarked integrated approach known as Ethnosynergism™., which combines understanding of specific multicultural markets with a set of marketing tools that work synergistically to connect companies and brands with ethnic and diverse communities living within the United States and abroad.

EthnosynergismTM is a market-driven strategy based on an all-encompassing holistic approach, targeted towards the diverse multicultural market segments that have become prevalent in the United States. This working tool utilizes a distinct methodology that contributes to marketplace success by facilitating a superior knowledge of ethnic and niche consumer segments. Ethnosynergism™ delineates factors that affect customer preferences and loyalty and a company’s interface with customers in the marketplace.  Through this multidimensional approach, MZI Global constructs an intimate portrait of consumers and provides clients access to customized business intelligence, as well as multiple access mechanisms, rapid response and special relationships.