The ever-changing face of the American consumer requires constant identification and re-evaluation. At MZI Global Marketing, we recognize that diversity has become the standard. It is with this knowledge that we embarked on our mission to develop Ethnosynergism™, an innovative technique that aids in the identification and study of emerging ethnic consumer segments within the United States and abroad. Through knowledge of “customer” groups and market segments, MZI Global seeks to gain greater understanding of emerging customer requirements and expectations, keeping pace with marketplace changes and changing ways of doing business.  

MZI research programs are geared to bring organizations, clients and market knowledge together to create tools in order to expedite the learning processes of all stakeholders, capitalizing on the combined resources of collaborating organizations, educating MZI Global and its partners within the business community about the global marketplace. 

The objectives of this collaboration are to establish worldwide partnerships with higher education business institutions, corporations, non-governmental organizations and governments in order to support efforts to develop business intelligence for MZI Global Marketing and its partners. In addition MZI Global Marketing seeks to facilitate the development of long-term, sustainable infrastructures with a diverse source, in order to aid in achieving a vast knowledge base of business development within the United States and worldwide.

Strategic Goals of this program are to, identify and disseminate the latest and best business practices worldwide, build technical human capital in U.S. and abroad, by providing cooperative education opportunities in business, marketing and other relevant fields, as well as to provide pertinent and relevant information in regards to American business and consumer markets for MZI Global Marketing and its partners.

Partners receive access to MZI Global Marketing’s resources and proprietary strategies, while aiding in the advancement of academic programs within the U.S. and abroad.

MZI Global is continuously seeking partnerships with companies and universities who share our vision. Please visit our Academic or Strategic Partnership pages for more information.