The skyrocketing growth rate of the ethnic population living within America constitutes an opportunity for contemporary business. Companies that adapt to the changing cultural landscape will profit from the considerable purchasing power held by millions of ethnic consumers.

MZI Global’s awareness of the complex interethnic variations and shades of diversity among the growing “new Americans” offers potential new market frontiers that have not been explored in the acculturating environment. Ethnosynergism® utilizes the consumers’ complex cultural affinities, culture-specific practices and behavioral patterns to design focused market segments for strategic targeting that increase market sales and facilitate product loyalty.

In addition, Ethnosynergism® finds a “zone of commonality” that centers on similarities rather than differences. Instead of traditional messages that target the population as a whole, MZI Global develops crossover advertising for trans-demographic target groups that are quickly becoming the new majority.

At MZI Global, we leverage our extensive cultural knowledge with continual research programs in order to ensure that our finger remains on the pulse of the American consumer market. For over 20 years we have immersed ourselves in the cultural consumer. Our proprietary approach, Ethnosynergism®, yields strategies that reach potential new consumers at their roots, simultaneously targeting outlets for cross-over into mainstream.

How can ES® benefit you?

• Reduce waste and related costs
• Provide new customer and market segments
• Acquire and build relationships
• Offer a basis for relevant new products and services
• Provide strategic direction
• Facilitate new market entry
• Increase efficiency of expenditures and resource allocation
• Cut-costs in new markets through fusion marketing
• Provide strategic visibility and penetration in American and world markets