With the rapid expansion of ethnic markets, the US consumer market has never been so complex. Little research has been done on these new emerging ethnic segments, leaving marketers with a limited understanding of the multicultural American consumer.

MZI Global works with a vast array of academic programs in order to delve into numerous aspects of the multicultural consumer.  We seek to utilize the strengths of various disciplines in order to gain insight into the complexities of the consumer market. Through programs with Universities MZI Global delves into the financial, political, cultural, sociological, and psychological components that comprise the multicultural consumer’s environment. 

MZI Global provides a challenging environment where creativity, intellectual curiosity and achievement are recognized and rewarded. Students participating in our research programs develop marketable skills that lay the foundations for successful careers in the industry.

MZI Global’s Academic Partnerships:

·         Can provide opportunities to expand academic institutions existing global relationships, opening new doors with various countries.

·         Academic institutions, specifically business undergraduate and MBA programs, are given the opportunity to research client specific projects enabling students to attain valuable real world experience.

·         Provides an opportunity for students to expand their knowledge of domestic and international and trade relations, global business, and cultural differences, providing a more globalized perspective.

·         Students are able to work with international and foreign companies, enriching cross-cultural understanding and sensitivity.

·         Students are able to build relationships with clients prior to graduation, while building a portfolio of work that is relevant to current real world challenges.

·         Students learn and reinforce ideas and principles taught in their respective academic programs.

·         Students build teamwork, leadership and time management skills in a competitive environment.

To learn more about MZI Global and its academic alliances please view our program guide, download our brochure or view our current, upcoming or past projects. For more information on creating academic partnerships, please contact MZI Global’s academic resource division.