The evolution of the American consumer has become apparent in the emergence of diverse markets in recent years. In response to this cultural shift, MZI Global Inc. has developed a trademarked integrated approach known as Ethnosynergism®, which combines understanding of specific multicultural markets with a set of marketing tools that work synergistically to connect companies and brands with ethnic and diverse communities living within the United States and abroad.

Ethnosynergism® is a market-driven strategy based on an all-encompassing holistic approach, targeted towards the diverse multicultural market segments that have become prevalent in the United States. This working tool utilizes a distinct methodology that contributes to marketplace success by facilitating a superior knowledge of ethnic and niche consumer segments. Ethnosynergism® delineates factors that affect customer preferences and loyalty and a company’s interface with customers in the marketplace. Through this multidimensional approach, MZI Global® constructs an intimate portrait of consumers and provides clients access to customized business intelligence, as well as multiple access mechanisms, rapid response and special relationships.